Gen z music trends From the slang we use to the music we vibe to, from our commitment to activism and social justice to redefining how we think about mental health and self-care, we’re rewriting the rules of what it means to live in a hyper Apr 19, 2021 · Generation Z displays strikingly different entertainment preferences than older age groups, according to Deloitte’s 2021 Digital Media Trends survey. GEN Z trends at The Tuning Fork in Auckland in March 2025 presented by Connect by Live Nation Very cute coffee mugs at the event . With ten articles, including contributions from dentsu’s Gen Z experts and consumers from Imagen Insights, a Gen Z-focused research firm, we offer diverse perspectives on the trends reshaping content consumption and engagement. 70% of Gen Z attend a live music Dec 1, 2022 · Players ages 25-34 are leaning into the music of Gen X and Boomers, with songs from the ‘70s, ‘80s and ‘90s trending as their top choices of 2022 on Yousician, a platform where fans can Jul 14, 2024 · As Gen Z continues to redefine pop culture, we’re not just passively consuming media; we’re shaping it. To understand this Gen Z at a better scale let’s take a look at the top trends set by Gen Z in 2024. Dec 1, 2021 · Technology has made it easy for Gen Z to create music in their bedrooms in between homework and Discord chats, with 64% saying that it fueled their creativity, allowing them to experiment with . For Gen Z, music is an integral part of daily life, seamlessly integrated into routines through personalized playlists, algorithm-driven Apr 3, 2024 · As of 2023, “Gen Z spend more time with music than the overall population. Content creation in the audio entertainment market has seen substantial growth. Millennial and Gen Z listeners are keen to experiment and Dec 8, 2021 · YPulse’s recent music report takes a deep look at the impacts COVID has had on young people’s music listening habits, Tired of Paywalls? Subscribe to YPulse Daily Intelligence and unlock all daily articles on Gen Z and Millennial consumers. Lay Zhang, formerly of EXO, is also huge, blending K-pop with C-pop. This generation's emphasis on authenticity, inclusivity, and social consciousness has challenged traditional norms, opening doors for new voices and ideas. This week, we’ve already seen many popular Coachella Feb 2, 2025 · This trend reflects Gen Z's desire for individuality and self-expression, as well as their concern for the environment and the impact of fast fashion. The survey was released on December 1, 2021 by Dolby Laboratories, Inc. Furthermore, 82% of Gen Z and Millennials report using music to alter their mood, indicating the significant emotional and psychological role music plays in their lives. 5. Dec 28, 2024 · How Gen Z Is Reviving Folk Music: Trends, Artists, and Impact In the ever-evolving landscape of music, one genre that has seen a surprising resurgence in recent years is folk music. Rise of Dirty Aesthetics: A trend towards raw, unpolished sounds is gaining traction. From songs with lasting appeal to those that skyrocket to fame on social media, Gen Z’s influence on popular music reflects a desire for authenticity, emotion, and Dec 1, 2023 · The music industry has to keep up with in order to accommodate the hyper-connected needs of Gen Z and remain inventive through shifting trends. And Gen Z comprises 45% of the listeners. Dylan was a Baby Boomer, but he was speaking to the Greatest Generation on the album's title track when he crooned: Oct 13, 2024 · Another huge trend in 2024 is the rise of hyperpop—a genre blending elements of electronic, pop, and experimental music. Jun 28, 2024 · Within this gamut, as indie music sees steady growth across genres and languages, the listenership for non-film music has also catapulted. The type of music Gen Z makes and listens to is reflected in their need for artists to be open and honest. Q2 is also the first time Gen Z has reported spending the most on live music events in general in the history of Luminate Insights’ quarterly U. Gen Z is not just the future of music; they are also its historians, archivists, and revitalizers. Jan 28, 2025 · 2. Jul 22, 2024 · According to Deloitte’s recent Digital Media Trends study, 82% of Gen Zs and 70% of millennials find out about new artists or music through social media or UGC video sites (see figure). The early 2000s and 2010s were a time of significant cultural milestones, from the rise of early social media platforms like MySpace and Tumblr to the popularity of TV shows like “Hannah Montana,” “iCarly,” and “The Suite Life of Zack & Cody. Jan 8, 2025 · Discover the next big thing in music! Dive into the world of Gen Z music artists to watch in 2025. We studied 15–18-year-old Finnish adolescents of Jan 23, 2025 · These delicate, artsy tattoos blend beauty with creativity, making them a perfect Gen Z pick. Entering a new era of festivals For many of us older Brits, downing pints of warm cider in a muddy field, donning a poncho while bopping around to our favourite band, is considered a Oct 9, 2024 · In Spotify’s latest report titled “Culture Next,” the music streaming giant looks at Gen Z through the context of “music, podcasts, playlists and fandoms that form the soundtrack of their Dec 4, 2024 · John: Gen Z’s openness to music from any place and any time in history continues to shape the landscape at large. Gen Y vocalists are similar in color and style, typically lyrical tenor/soprano voices that are famous for singing only ballads, but for the next generation, individuality is mandatory. This year also marked a significant surge in Colombian enthusiasm for Mexican music. Gen Z has grown up during a time of steady progress in education, with both their performance and access to schooling improving compared to earlier generations. This group of young people is rapidly impacting society in ways that differ from previous generations. Accepting Diversity Why it is the topic trending: • Emergence of Nostalgia for Early 2000s Pop: The article discusses a growing trend among Gen Z to appreciate and revive pop music from the early 2000s, which was once considered "shallow" or "cheesy. Apr 1, 2025 · Knit insights unearth four fascinating Gen Z music trends, from how they listen to where they mix the playlists they can't live without. Music Defined by Moments, Not Genres: The focus is shifting from traditional genres to experiences. 2 billion by 2025 and is expected to grow to $38. Our preferences for authenticity, diversity, and sustainability are driving significant changes across various cultural landscapes. More than half the participants in the study said they’re friends with someone from another country online. Uncover the role of music in expressing emotions, connecting global communities, and championing authenticity in a Apr 25, 2025 · Zinoleesky’s "Gen Z" album dethroning Davido’s "5alive" on Apple Music Nigeria is a noteworthy event that encapsulates the essence of the current music scene in Nigeria. Platforms like Spotify, Apple Music, and YouTube Music are their go-to sources, reflecting their preference for instant, on-demand access to a vast array of genres and artists. Top Songs: #15 to #6 A look at 10 of the top 15 songs for Gen Z for 2023. Gen Z will shell out for a concert. Mar 13, 2024 · Music discovery has been revolutionized by social media platforms, with TikTok leading as a major influencer in viral music trends. Mar 13, 2025 · Transforming The Music Industry:The Gen Z Way . Artists like 100 gecs have led this movement, creating chaotic, genre-defying tracks that have become anthems for Gen Z’s anything-goes mentality. 2. From shaping identities and sparking social activism to transforming digital landscapes, discover how Gen Z's eclectic musical tastes and online platforms are crafting a unique cultural revolution. You can try them too. They are introducing older songs and artists to a new audience, reshaping the musical landscape. While late adopters of music streaming are bolstering the number of subscribers to high-quality services, Gen Z is driving global growth for music streaming. Viral Trends: Gen Z drives the viral dance and music trends on TikTok, where specific tracks from EDM artists can gain millions of streams in a matter of days. Brand Loyalty: Gen Z is less brand-loyal compared to other generations. 3. [4] Feb 19, 2025 · The 80s called, and Gen Z wants shopping malls back. These festivals are cultural phenomena where music, fashion, and technology converge. Being the first generation to grow up in a world entirely encapsulated by the Internet, these individuals are true digital natives. May 15, 2025 · Gen Z driving growth. So, let the music continue to play because it represents a generation carving out its own way, one beat at a time. • Life Stage Changes: As Gen Z ages, more individuals are focusing on Given Live Nation reported a 79% jump in ticket sales in 2023 across Australia, it’s not surprising that 89% of Gen Zers say music is integral to who they are. Seventy-six percent listen to music, compared to 72% of all US adults. Vocal About Brand Experiences [The Gen Z Customer Journey is Dynamic] Feb 11, 2025 · Elana Zozulya, Yousician’s VP of product management, tells Forbes that, “Among other supporting trends, we see increased cassette tape sales and wired headphones, which shows that Gen Z are bringing a lot of nostalgia-powered trends back that include both music and iconic accessories of the earlier generations. Whether they’re deciding the latest social media trend or the hottest new artist, these young tastemakers are the ones setting the agenda. May 5, 2025 · A 2024 survey found that a substantial 59 percent of Gen Z respondents reported listening to physical music releases, with an additional 34 percent stating they purchase CDs. Artists are creating content that appeals to specific demographics and niches, while streaming services are using data analytics to tailor music recommendations to individual listeners. Generation Z , born between 1997 and 2012, is reshaping culture, business, and technology. The advent of Gen Z (people born between 1997 and 2012) has seen the most dramatic reshaping of the music industry. Sabrina Carpenter and Chappell Roan have skyrocketed to fame, becoming Gen Z icons with their bold music and unapologetic personas. They listen to more international music than any other demographic. Gen Z is known as the largest generation in the United States as they belong to 27% of the population. As seen on social media, one of their most prominent talents is to reinterpret old fashion, music, and art to new likings. Accepting Diversity Jan 10, 2025 · Gen Z is one of the most creative and fast learners of all generations. Gen Z and Young Millennials, categorized as adults between the ages of 18 and 29, are more likely to listen music. So it’s no surprise that Gen Z is fueling the K-Pop craze. They’re not just seeking lighter online spaces, but are also rejecting the endless churn of trends and the typical polished, curated content formula and aesthetic. Gen Z tastes continue to veer toward the mainstream. Gen Zers are known for their digital literacy and creative thinking, which is evident in their influence on various aspects of society. 1. us research, the AI music market is projected to reach $6. The genre’s streaming-assisted surge to the Feb 3, 2025 · Why it is Trending: This article explores the evolving music consumption habits of Gen Z, specifically questioning whether algorithm-driven recommendations have fully replaced the influence of traditional tastemakers. Sustainable fashion means clothes that don’t harm the Now, music trends driven by Gen Z reverberate at supersonic speeds—bouncing farther and faster than ever. Here are the top 10 TikTok trends that have significantly shaped how Gen Z consumes music. How does Izrom help brands create music that resonates with Gen Z? Izrom specializes in music supervision that aligns with Gen Z’s tastes, ensuring brands choose authentic and culturally relevant music to this generation’s unique preferences. May 19, 2023 · Trends: Music Festivals Increase in Popularity and Create a Culture of their Own As music festivals such as Coachella, Lollapalooza and Governors Ball have become more extravagant and popular, festivals have gained their own culture and created an expensive trend for Gen Z-ers. Music that resonates with this demographic often features lyrics diving into personal challenges, including issues related to mental health and heartbreak. We're talking a dive back in time and being influenced by former generations from the 1970s to the rave-scene '90s, the rise and rise of digital tech, and According to Spotify, Gen Z is craving connection more than ever, with many taking to the app’s various Blend and Share features to engage with music and playlists. Genres Jan 14, 2023 · The fusion of classical music with other genres is a major facet of Stubbs's practice and, indeed, that of many others among the new generation of classical artists (see also the React to the K Jun 20, 2023 · Gen Z may secretly love a conference, but what about you? Join us at our Youth Marketing Strategy events in New York and London, where we host our own Gen Z fest, diving deep into the world of the next generation with insights, expert speakers, and youth panels. This past year, Gen Z unseated millennials for the first Nov 21, 2022 · Gen Z defines new music. Mar 6, 2018 · According to a new report, Gen Z teens are listening to more diverse music than ever before. From gig-tripping across the globe to turning every concert into a fashion spectacle, this generation is making music a central part of their identity. Later’s 2024 research shows that only 13% of Gen Z use LinkedIn at least once a day, while 51% don't use it at all. Apr 23, 2025 · From rock to folk to electronic music, the “indie” umbrella has encompassed a ton of different styles for decades, but certain sounds and artists seem to making particularly big waves in 2024. Jul 30, 2021 · Generation Z is proving that digital media trends are changing among younger people, and will have a rippling effect on the entire digital media industry and its future practices. That’s why each year, Spotify releases our Culture Next report to Based on submissions of 2397 Spotify Wrapped and Apple Music Replay collections from our Gen Z research network, this report analyzes from first-hand data Gen Z's top artists, songs, genres & more, with a special look at Gen Z's rising artists, music discovery and more. Gen Z, the previous generation born between the mid-1990s and 2009, witnessed the transition from dial-up internet to high-speed connectivity. This year, we learned that Gen Z and millennial Dec 13, 2021 · Released to celebrate Picsart's 10th anniversary, this visual trends report has the skinny on the colours, styles and trends that Gen Z is responding to right now. Generative AI in Production: Artists are increasingly using AI tools for songwriting and production. Possibly because of Taylor Swift’s 2014 Apple Music Letter, raising awareness of how royalties work for streaming services and songwriters. $299/month. They also embrace moods, looking for playlists and songs that best describe the mood or moment they’re in. With platforms like Spotify and YouTube, they explore an even wider range of 13 Gen Z Fashion Trends You Should Try. Oct 8, 2024 · Spotify has published a report digging into trends around Gen-Z and their relationship with music. 2023, by generation; Feb 4, 2024 · Top Gen Z Trends for 2024. It showcases the power of youth culture in shaping music trends and highlights the ongoing evolution of the industry. The Soundtrack of Gen Z 30 Artists Defining an Era Discover how Generation Z experiences music: their essential artists, favorite styles, and a curated playlist to understand the new wave of digital Mar 15, 2024 · With Gen Z’s massive digital footprint, music marketers have access to vast amounts of data that inform wildly targeted marketing strategies. Like music and podcasts, brand preferences that Gen Zs adopt during these formative years will be their loyal “go-to’s” for life. Their playful take on drill music opened doors for international artists, with Don Toliver’s “ ATTITUDE ” and Jordan Adetunji’s “ KEHLANI ” introducing the genre to All about hyperpersonalization & subversive curation. Beth McGroarty, the research director at the Global Wellness Institute Oct 19, 2021 · But by understanding the trends that drive millennial or Gen Z’s music consumption, marketers can be better prepared to reach them. For example, top-tier artists in London's O2 Arena can cost at least £120 before fees. In 1965, Bob Dylan released The Times They Are a-Changin' . Apr 26, 2023 · To align your brand with the music most popular with Gen Z at the moment, we’re launching the Gen Z Music package — available now for long-form and audio. Of those, 77% (approximately 55% of all US adults) report listening to music at least once a day. Throughout this report, we reference generations. 63% of Gen Z and 65% of Millennials in the US agree they listen Jan 6, 2025 · The music industry is adapting to the preferences of Gen Z, with emerging trends like hyper-targeting and micro-segmentation. While both generations are comfortable with technology, Gen Alpha has been immersed in it since birth. shows that Gen Z listeners are changing the way people are choosing their music preferences from genres, to quality, to era. So, What Are the 2025 Tattoo Trends Loved by Gen Z? When it comes to tattoo trends in 2025, Gen Z is making bold moves while keeping things meaningful. Many are now entering the full-time workforce and Feb 3, 2025 · In no way would I count my conversations amongst fellow music-loving mates to be perfectly objective data on Gen Z likes and listening trends, but a broken record narrative I hear from an Nov 15, 2024 · The Future of Gen Z’s Music Scene. Download the full report now for deeper insights into engaging and converting Gen Z customers. Among its Generation Z, often defined as those born between 1997 and 2012, is emerging as a powerful consumer demographic. music listener’s spend of $31. Oct 8, 2024 · Music Festivals: The Ultimate House Music Experience. If streaming allows artists to build a fanbase, then that fandom manifests at live performances. Aug 6, 2024 · This figure is 23% higher than the average U. It's a relevant topic given the dominance of streaming services and social media platforms like TikTok in music discovery. Jun 14, 2022 · It’s no secret that the influence of Gen Z is rapidly growing when it comes to culture, commerce, and everything in between. While that's true, they're also community driven. ” Connecting generations Jun 23, 2023 · This blog post explores the profound influence of Gen Z on the evolution of the Nigerian music scene and its impact on international music trends. Therefore, Gen Z has huge control and power in the present and the future. Discover the top artists shaping the cultural landscape for this influential cohort. Utilizing analytics from streaming platforms , social media metrics, and audience insights, marketers can personalize campaigns, identify emerging trends, and optimize content for maximum impact. It's easy to dismiss Zoomers simply as a digital-first generation. , 90% of Gen Z use music streaming services, making them the most engaged generation when it comes to digital music consumption. Sep 19, 2024 · Gen Z is more than just a generation—we’re a movement of creativity, self-expression, and digital innovation. Dec 8, 2022 · Getting more adolescents to participate in live music would increase the vitality and sustainability of venues and popular music culture. S. Apr 4, 2023 · Country music’s evolving consumption trends are being shaped by the listening habits of Gen Z and millennials, according to new data by Luminate. All for it, the harder it is for investors to ruin a genre/art form with business cleanliness and censorship the better, and it will result in overall higher quality material from every sect since itll be specialized for each group, monoculture never really hit the peak of what was possible for each genre besides maybe the 80s with classic rock, which even then has room to grow which corps Apr 23, 2025 · The Latest Gen Z Spending Stats; Top Shopping Trends; Important Consumer Trends; Gen Z is the largest generation in American history, currently making up 27% of the population in the US. Analysis of Generation Z's favorite music: discover 30 essential artists, a curated Spotify playlist, and the sounds that define the era. Jul 29, 2024 · In the U. This generation isn’t just about ink for the aesthetic (though, let’s be real, their designs are Dec 20, 2023 · The vulnerable style of songwriting about one's innermost feelings flourished in 2023, through the success of Spencer Smith and her Gen Z pop music peers including Katherine Li and Jade LeMac Why is Gen Z so nostalgic and drawing inspiration from the ’90s and Y2K? Take a Deep Dive and explore how Gen Z’s love for nostalgia is shaping trends. CNBC TV18 went around looking for answers to this ‘note’ worthy development. For the Record sat down with three Gen Z influencers— Eric Sedeño, Jules Terpak, and Clarke Peoples —to get an even more personal glimpse into how today’s rising tastemakers consume and discover content on Spotify. AI music is growing fast in how Gen Z discovers and creates songs. ” An average of 154 minutes per day is spent listening to music for Gen Z, with most of that listening happening on Spotify. Aug 14, 2024 · As Gen Z continues to redefine concert culture, their love for live music is setting new trends and reshaping the future of entertainment. With their digital fluency, social consciousness, and unique preferences, understanding Gen Z trends is essential for businesses, marketers, and influencers who want to stay relevant. Jan 6, 2025 · Taylor Smith joined Meetings Today magazine in May 2022 as a content developer, destinations and features and is the face behind the publication's column, "The Z: Planning for the Industry's Next Generation," which explores how to welcome, work with, understand and plan for the industry’s next wave of professionals, Gen Z. Gen Z is shaping fashion in 2025. Apr 8, 2024 · Gen Z and Millennials are 50% more aware of music royalties and are planning to invest more of their money and time into them in the future. The result is Culture Next, Spotify Advertising’s annual study into the listening habits and preferences of these groups, aged 15-25 and 26-40, respectively. 4. Sep 20, 2021 · Gen Z is the generation that has embraced music streaming the most, with nearly 60% saying they stream music daily. Understanding Teens Has Never Been Easier! Aug 21, 2023 · As per Spotify data from the past two years, India's classical music consumption on the popular music platform has skyrocketed by nearly 500%. Want more like this? Sign up for our weekly newsletter for Gen Z trends, delivered Sep 23, 2019 · Although Pandora is still a largely used platform for music consumers, YouTube and Spotify serve as the two largest entertainment platforms for Gen Z. Platforms like gaming streaming service Twitch, TikTok, Spotify, YouTube and more might become the best digital mediums to reach Gen Zers , and more traditional Nov 13, 2024 · Gen Alpha vs. As Gen Z continues to shape music trends, they are carving out a space where genre boundaries blur, and music becomes an evolving experience. Nov 29, 2023 · Gen Z continues to embrace the genreless/genre-hybrid trend, refusing to be defined by only one genre, and instead moving seamlessly between sounds. Sep 29, 2021 · For Gen Zs, music is their instant way to reach Zen, with 82% of Pinoy Gen Z’s feeling more centered and generally happier when listening to their favorite music daily. It’s an important look at how each generation is consuming audio content and Apr 22, 2025 · Like the crackle before a vinyl record starts playing, brands’ sweet spot with Gen Z can only be found by evolving, expanding and showing up where Gen Z is, with sincerity. They have released their Music Preference . Lewis said, noting that its eldest members are in their late 20s. use music streaming services, the highest penetration rate among all generations. Jun 9, 2024 · Despite the love for vinyl, there's no denying that streaming platforms reign supreme in the world of Gen Z. Mar 5, 2025 · Key Reasons for Gen Z's Declining Interest in Live Music: • Cost: Ticket prices for concerts and festivals have significantly increased in recent years, making them less affordable for Gen Z, especially with added booking fees. Instead, they prioritize a brand’s values and actions. The rise of Sabrina and Chapell. Apr 6, 2024 · The statistics reflect this generation's profound engagement with music: 90% of Gen Z in the U. Sustainable Fashion. Gen Alpha, however, has only known a world with Sep 17, 2024 · "In China, Gen Z is all about mixing global trends with local pop, and right now, Jackson Wang is dominating the scene with his international appeal and sleek style. According to Market. 56% of young people aged 18-24 believe that music evokes strong emotion, with this same group expressing that Feb 9, 2025 · The movement combines the recently rejuvenated boho fashion trend – known for its soft florals and voluminous shapes – with edgier fabrics and accessories typically associated with motorcycles. If your brand wants a piece of Gen Z’s attention (and their wallets), the playbook is clear: show up on TikTok, stay authentic, and blend online ease with offline experiences. 2 By comparison, only 23% of people surveyed, and roughly one-third of Gen Zs and millennials, report discovering new music through recommendations on Feb 20, 2025 · Platforms like TikTok have become central to the way Gen Z interacts with electronic music, and the viral nature of content is reshaping how dance events are promoted and enjoyed. Mar 7, 2025 · Perhaps Gen Z is just aging out of the period of their lives ruled by trends, Ms. Feb 27, 2025 · Understanding Gen Z and Their Impact. Our generational definitions are as follows: Generation Z (1997-2010), millennial (1983–1996), Generation X (1966–1982), boomers (1947-1965), and matures (1946 and prior). Jun 11, 2019 · These three shifts are Gen Z driven and changing the music scene, from where they’re finding new music to the kinds of artists they’re tuning into… We’ve talked about how young consumers have reshaped the way that music is listened to as they’ve flocked to streaming services. Apr 19, 2024 · TikTok has revolutionized the way Generation Z discovers, interacts with, and influences music trends. Sep 7, 2021 · Spotify has published the third edition of Culture Next, the global annual report on the trends that define Gen Z and Millennials. Fundamentally Gen Z thrives on connecting online, and the trends we've identified reflect this behavior. From Northern Mexico’s brass-tastic Banda, to South Africa’s Amapiano house, to Moscow’s homegrown hip-hop genre, Phonk, a multitude of local sounds have strutted into the worldwide spotlight. May 8, 2024 · Explore the diverse and ever-changing music preferences of Generation Z, from pop and hip-hop to lo-fi and hyperpop. Social media provides the perfect platform for a plethora of Gen Z-led music trends to coalesce. Companies and labels are now advertising and catching up to the appeals of the younger generation. Spotify transforms once-lost or “in-between” moments (like doing chores or driving to work) into opportunities for profound introspection or learning. Dec 31, 2024 · Meet the 15 Gen Z musicians dominating 2025 with bold sounds and authentic vibes. Why it is the topic trending: • Gen Z's Unique Engagement with Music: The article highlights how Gen Z is connecting with music through a blend of digital experiences (like Fortnite skins) and a revival of physical formats (like vinyl), showcasing a nuanced relationship with music consumption. YouTube serves as a video destination, music app, and educational resource all in one; however, Spotify has replaced YouTube as the number one music app among young adults in the UK with 53% The impermanence of the music festival signifies how Millennials and Gen Z value experiences over things – which provides an exciting opportunity for brands. Today, streaming has overtaken radio as the dominant Oct 6, 2023 · The world of music is constantly evolving, and as we move deeper into the 21st century, it's clear that Millennials and Generation Z are at the forefront of shaping global music trends. With unique shopping preferences, a strong commitment to social issues, and a distinct taste in music, understanding how Gen Z makes purchasing decisions is crucial for businesses aiming to attract and retain this generation as customers. Mar 3, 2025 · This event exemplified how music, fashion, and marketing intersect, with Gen Z playing a pivotal role in driving trends and conversations and even rap beefs. They’re used to the instant gratification that all things digital bring, which carries over into a desire to go to the mall, where you don’t have to wait for what you want to arrive in the mail. Jul 26, 2022 · The tinge of nostalgia that coats music from the past often resonates with Gen Z as well, making the opportunity to rediscover oldies extremely poignant. But she does not think the online trend madness Jun 23, 2022 · Other stats on Gen-Z: 68% of them like listening to and watching media from early decades; 67% use podcasts and music to cope with stress and anxiety; and 59% believe “life was better before social media”. What role does social media play in discovering new music? Social media helps Gen Z find new music through trends, challenges, and recommendations Jun 3, 2019 · Gen Z believes that music allows people to connect with one another and with different cultures. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years with the generation loosely being defined as people born around 1997 to 2012. Feb 18, 2022 · The music business is now composed primarily of Gen Z listeners which affect the types of music, trends, and market popularity. Along with the concept of genre becoming perhaps more fluid and obscure than ever, artists were arguably more fearless in expression and speaking their truth — from Beyoncé and Post Malone dabbling in country music to pop stars like Sabrina Carpenter, Charli XCX and Chappell Roan offering lyrics as bold as their unique styles. Dec 6, 2024 · Monthly spending on live music by Gen Z in the U. Mar 20, 2023 · Generation Z, also known as Gen Z, is defined as the population born between 1995 and 2010. Jul 12, 2021 · Every year, Spotify embarks on a journey to learn more about some of our most influential listeners and creators: Gen Zs and millennials. In an era dominated by digital innovation, Gen Z stands at the forefront of transforming how music trends emerge and evolve. Gen Z’s music listening habits show a strong preference for Apr 15, 2025 · Gen Z Education Statistics. Digital spaces are getting crowded—and Gen Z want to declutter. which is a leader in immersive Apr 26, 2023 · To align your brand with the music most popular with Gen Z at the moment, we’re launching the Gen Z Music package — available now for long-form and audio. Dec 6, 2024 · Emerging Sounds: Sexy Drill, Fantasy Indie & The Influence of Gen Z Sexy drill also made waves in 2024, propelled by artists like Ice Spice, Bay Swag, and Cash Cobain. 5 Dec 7, 2021 · A new survey released by Dolby Laboratories, Inc. And it might surprise you. " • Tate McRae's New Song: The release of Tate McRae's "Sports Car" and its resemblance to The Pussycat Dolls' "Buttons" serves as a contemporary example and Mar 21, 2025 · I headed along to hear about GEN Z trends at The Tuning Fork in Auckland in March 2025 presented by Connect by Live Nation, a leading sponsorship, creative and experiential agency in music. Oct 24, 2024 · Both eras reflect the evolving power of music as a force for change, but at the Australian Institute of Music (AIM), we take this evolution a step further. We see this in digital spaces, where music lovers unite to share and react to viral clips from live performances. Gen Z in Perspective: Uncovering Gen Z Purchase Intent . Hozier’s single Too Sweet , The Black Keys’ new album Ohio Players , a rumored new album from The xx , and Camera Obscura’s first album in 10 Feb 4, 2024 · Top Gen Z Trends for 2024. They’re simple, practical, and reflect who you are. Thanks to the unique tastes and cultural influences of Gen Z, folk music is experiencing a revival that's as refreshin Apr 1, 2025 · Attest found a similar gap between Gen Z and Millennials when they asked about daily streamed music: 60% of Gen Z respondents said they streamed music every day, compared to 43% of Millennials. If 2020 was the year of “ cultural awakening “, 2021 promises to be a year of cultural renaissance . Oct 28, 2021 · Three quarters (72%) of US adults listen to music. 65% of Gen Z believe people Generation Z (often shortened to Gen Z), also known as zoomers, [1] [2] [3] is the demographic cohort succeeding Millennials and preceding Generation Alpha. Younger audiences now have access to streaming audio services. From TikTok trends to social activism, our engagement with culture reflects our values and worldview. Girls Gen Z Digital media company Sweety High ’s 2018 Gen Z Music Consumption & Spending Report Aug 29, 2024 · Cultural Touchstones and Lifestyle Choices. Nov 19, 2024 · 4. Our lunchtime jams, centred around Y2K and throwback hits, not only draw the largest crowds on campus but create a space where the music of the past meets the creativity of today’s generation. Jan 19, 2021 · 21 Gen Z music artists to watch in 2021 by Jane Parven in Features , Homepage , 2021 , artists to watch , music , music artists , musicians , roundup , spotify , tik tok , viral January 19, 2021 — 5 min read Mar 15, 2025 · This trend is leading Gen Z and young Millennials to embrace retro technologies that have long been replaced by smartphones. Photo provided by Dolby Laboratories, Inc Press Release. in Q2 2024; Spending limit to see favorite artist's concert in the U. K. From creating viral dance challenges to reviving decades-old songs, the platform has become an indispensable part of the music industry. From Olivia Rodrigo to The Kid LAROI, we explore the rising stars, trends, and what makes them stand Oct 23, 2024 · Introduction. Among Gen Z consumers in the U. Gen Z's taste in music and film is also different from previous generations, with a preference for more diverse and inclusive content. Jan 7, 2025 · 2024 was a year of unprecedented change in the music industry. Services like Spotify, Apple Music, and Tidal have revolutionized how we access music. This tech-savvy generation, born into the internet age, has revolutionized the music landscape with their unique approach to discovering, sharing, and experiencing music. They care about being unique, helping the planet, and including everyone. (those Sep 16, 2024 · Content Preferences: Gen Z prefers short-form, visual content like TikTok videos or Instagram Reels. For Gen Z, these events are about more than just music; they represent a vibrant community experience. Mar 25, 2025 · These insights are based on an online survey of 3,595 US consumers that was conducted in October 2024. And yes, cynics, the upshot of all this is that there are loads of Gen-Z listeners who love Spotify so advertisers should advertise a lot more on Spotify. It leverages AI-powered signals across YouTube to identify songs trending with Gen Z (18-24), so you can reach them with the music they know and love. Woke Waves Magazine delves into the evolving tastes and trends defining the future of the music industry. Gen Z Differences in Technology Use. Music and Film. These 13 trends show what matters to them. • Bridging Digital and Physical Worlds: The example of Sabrina Carpenter's avatar in Fortnite and Nov 3, 2021 · There’s an abundance of emerging talent and established powerhouses out there—but which music artists are Gen Z and Millennials favorites? YPulse’s recent music behavioral survey found that the way that young consumers are listening to music is changing. The fact that shoegaze, a genre that emerged out of the U. May 5, 2025 · AI’s Influence On Gen Z Music. The evolution of the music industry has seen many generations come and go. 7 billion by 2033. Music 360 consumer research report. . counterculture in the late ’80s, could have so much influence on American teenagers in 2024 really speaks to this. Overview: The article analyzes Gen Z's music consumption Apr 5, 2024 · Explore the dynamic influence of music on Generation Z with Woke Waves Magazine. Sonic Branding: Companies are leveraging music for branding, enhancing identity. Oct 3, 2023 · In an era of ever-evolving music trends and genres, one generation is making waves by reaching back into the past. Over the past year, the genre has thrived within various Gen Z internet communities that have fostered pockets of interest and given birth to exciting new acts. Beyond music, Gen Z nostalgia is also tied to the cultural touchstones of their youth. From Olivia Rodrigo to Ice Spice, these artists are shaping the future of music and inspiring a generation with their genre-blending hits and raw storytelling. Music festivals like Tomorrowland are essential in propelling house music to greater heights. Apr 18, 2025 · While every generation witnesses cultural events and trends that encapsulate their youth, Gen Z differs from other cohorts, as they are coming of age in an environment where their defining moments often occur at a crossroads between technological advancements and the reiterated collective highlights of former generations. Every Gen Z artist positions their personal brand with the individuality of their voice, style Aug 13, 2023 · Generation Z, born between 1997 and 2012, grew up in an era of unprecedented connectivity and accessibility to music. YouTube, meanwhile, has published its own new Culture & Trends report focusing on Gen-Z, both as YouTubers and viewers. When Gen Z reached 8th grade around 2011, math proficiency hit a peak, with 34% of 8th graders scoring at or above proficiency, up from just 25% in 2000. Detailed Findings:1. Dec 17, 2024 · Gen Z’s passion for music The impact of streaming for the music industry can just as well be observed in the listening behavior of Generation Z in the United States. Being conscious of their needs and interests is key to creating relevant messaging and connecting with them on a deeper level. Understanding Gen Z Culture in Nigeria Gen Z in Nigeria is a dynamic group with a distinct culture shaped by their unique experiences and perspectives. Jul 22, 2023 · Generation Z (1996-2009) Generation Z, born between 1996 and 2009, is unlike any other in history. Gen Z is a young cohort — the oldest ones are just 25 — but this generation is a major force in shaping international culture and consumption, both online and in-person. Up until Q2 2024, the title of highest-spenders on overall live music events sat Mar 28, 2025 · How do streaming services affect music choices for Gen Z? Streaming services allow Gen Z to explore a wide variety of songs and genres easily, leading to a shift away from traditional album sales. And bringing in something better. With the rise of streaming platforms and social media, this generation has access to a wide variety of genres and artists from around the world. This time, however, there was a much more even spread in the increased adoption of streaming music services across all generations (Gen X: 29%, Boomers Nov 29, 2023 · Shoegaze has been around since the late ’80s, but it experienced a resurgence in 2023 among Gen Z, who found new bands like Wisp as well as aughts stalwarts like Panchiko. Dec 13, 2024 · Gen Z, the generation born roughly between the mid-1990s and early 2010s, is known for their unique tastes and preferences when it comes to music. Apr 18, 2019 · The rise of streaming services and Gen Z acts like Lil Nas X and Billie Eilish are heralding the end of emo, rap, and country as we know them. Being born between the years of 1997 and 2012, individuals in Gen Z are now between 11 and 26 years old. Despite their online presence, Zoomers love the experience of in-person shopping. Generation Z's influence on fashion, art, and music trends is reshaping the creative industries and driving a new era of self-expression. Gen Z's music is highly individualistic. Mar 16, 2025 · Gen Z spots phoniness faster than their Wi-Fi drops out. visually-driven platforms like TikTokhave also influenced the development of these music trends, This special edition explores the media landscape through the lens of Gen Z, building on insights from our 2025 Media Trends report, The Year of Impact. Nov 4, 2024 · Gen Z turns to Spotify to soundtrack the milestone moments in their lives. nbgkpz oyqx ykgdn lyyow nzykq xiafxhqx kcmrkmb phpjxu zcnkl wzone