Ai marketing coursera AI (ARTIFICIAL INTELLIGENCE) IN MARKETING 1. This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. Open-ended questions Allows the AI to be more creative and explore various possibilities and pathways, leading to more creative outputs. Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. By the end of this project, learners will be skilled at using Pictory. Thanks for learning online with Penn! Holding onto your personal information is a responsibility we take seriously. You will learn how to successfully develop an AI strategy and roadmap for your organization using the AI Marketing Canvas and understand how the AI Marketing Canvas supports AI from a non-traditional data-based approach as a competitive advantage. You’ll get access to over 10,000 flexible courses. By Marni Baker Stein, Chief Content Officer, Coursera. Coursera Project Network (1,154) Packt Financial Modeling, Balance Sheet, Consumer Behaviour, Human Resource Strategy, Marketing AI Personalization This practical course is designed for executives, team leaders, and administrative professionals seeking to enhance their communication skills by leveraging generative AI in various professional contexts. Earn a Google Career Certificate and learn practical, field-specific AI skills along the way Google Career Certificates are offered in data analytics, project management, cybersecurity, digital marketing & e-commerce, IT support, and UX design. Embark on a transformative learning journey to elevate your copywriting skills and master the art of AI-powered content creation. This specialization introduces the building blocks of Generative AI and how Generative AI frameworks, applications, and considerations are essential to create and sustain an effective AI marketing solution. Skills you'll gain: Unsupervised Learning, Supervised Learning, Machine Learning Methods, Classification And Regression Tree (CART), Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Machine Learning Algorithms, Machine Learning, Jupyter, Data Ethics, Decision Tree Learning, Tensorflow, Scikit Learn (Machine Learning Library), Artificial Intelligence, NumPy By the end of this course, you will be able to: - Understand AI in Marketing: Learn how AI enhances digital marketing strategies, from content creation to PPC and SEO, to drive better performance. Analyze real-world examples of how sales teams are currently using GenAI to enhance productivity, efficiency, and innovation. Apr 28, 2025 · Werbung und Marketing. Jan 15, 2025 · Using AI for marketing analytics. Welcome to the "Content creation with Generative AI" module, where the future of digital creativity is at your fingertips. Prompt-writing skills. 6 days ago · AI tools can help you automate monotonous tasks, such as resizing images and separating subjects from backgrounds. In today's fast-paced e-commerce world, staying one step ahead is key to success. This course asks learners to explore AI implementations in marketing--connecting to customer equity, demonstrating generative AI's content production capabilities, and describing its impact on customer experience. In this comprehensive project, you'll forge an alliance with cutting-edge AI technology, harnessing the power of SurferSEO, Upword, and Anyword to craft high-quality, engaging, and search engine optimized content that drives results. getty. You will learn how to leverage generative AI across the app development lifecycle, including design, content generation, marketing, and user support. 47 percent of marketers use AI for email marketing and newsletters, and 82 percent of them report a positive ROI. It provides audience insights, helping marketers analyze customer behavior and trends for data-driven decisions. Discover AI's impact on marketing strategies, customer engagement, and business growth. This course is tailored to marketing analytics team leaders and marketing analysts, including those responsible for guiding their teams toward more efficient, innovative, and forward-thinking practices, marketing analysts looking to enhance their workflows and boost productivity with GenAI tools, and aspiring marketing professionals seeking to The GenAI Academy offers an engaging course designed specifically for Digital Marketing Specialists, focusing on how Generative Artificial Intelligence (GenAI) can revolutionize marketing strategies. Aug 8, 2024 · Generative AI courses are the most popular certifications on Coursera, with more than 300,000 More learners for each top course. Overview. As 2024 concludes, two major trends stand out: demand for GenAI learning has exceeded that of any skill we’ve ever seen on Coursera, and learners are increasingly opting for role-focused content to prepare for specific jobs. IBM It's also beneficial for students and professionals with a keen interest in the convergence of AI, data analysis, and marketing. - Develop and implement product marketing and sales strategies. Through case studies and expert insights, we'll examine best practices for implementing AI in areas such as campaign optimization, customer segmentation, and predictive analytics. This program provides you with essential knowledge and skills to creatively and effectively leverage GenAI in your projects. Discover the transformative power of Artificial Intelligence (AI) in the marketing landscape with the insightful course "Artificial Intelligence in Marketing," offered by the Darden School of Business at the University of Virginia on Coursera. Learners will assess how AI can optimize marketing operations, contributing to more efficient and effective campaigns. Collection of Information. It combines various marketing channels, such as social media marketing, search engine optimization (SEO), content marketing, and email marketing, with a strong emphasis on experimentation and analysis. Skills in Generative AI open the door to a range of cutting-edge career opportunities: AI Research Scientist, developing new methods and technologies in generative AI. If you want to learn more about using AI or improve your digital marketing skills, you can explore programs on Coursera to help you meet your goals. Desde la irrupción de ChatGPT en noviembre de 2022, el interés por la Inteligencia Artificial (AI) ha crecido más del 400%. Study guides. . Learners will explore AI-powered content generation, advanced prompt engineering techniques, and real-world AI integrations to streamline marketing strategies. Feb 13, 2023 · The AI Marketing Certificate program is suited for online learning because there is tremendous potential and growth in AI in many industries globally. Nossas boas-vindas ao Curso Fundamentos de Inteligência Artificial em Marketing. In this module, you will learn how to develop and establish a framework for chatbot technology, and how chatbots are an impactful component of Generative AI for customer engagement and customer support, as aided by an example of a You'll cover ethics and risks of AI, designing governance frameworks to fairly apply AI, and also cover people management in the fair design of HR functions within Machine Learning. 3. This four-course series can help you explore how AI tools are used for marketing, finance, people management, strategy, and governance. This one-hour course is for those interested in automating the process of creating effective advertisement campaigns, website content, email marketing, and more with generative AI. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. Get professional training from Google. Learn to harness the power of Copilot to transform your marketing strategies from conception to execution. AI in Education: Leveraging ChatGPT for Teaching. AI Corp. Access a list of 50+ tested AI marketing tools Through videos, readings, and interactive exercises, you’ll learn how to use generative AI tools, create effective prompts, use AI responsibly, and select the right AI tools for your work needs. Available now Jan 7, 2025 · A great alternative to the Google Digital Marketing Certification offered by Coursera is the Digital Marketing Full Course and the DMI Pro certificates. Explore evaluating AI tools to ensure ethical and responsible use. AI Product Manager overseeing AI product development and strategy; Ethical AI Specialist ensuring AI solutions adhere to ethical standards and regulations; Professionals in these roles leverage their skills to develop innovative solutions that enhance communication, automate tasks, and provide new insights through advanced data analysis. Google Cybersecurity Professional Certificate Skills in Generative AI open the door to a range of cutting-edge career opportunities: AI Research Scientist, developing new methods and technologies in generative AI. By the end of the 2-hour course, you will be able to identify GenAI tools, use AI-driven research strategies to gain insights from big data, and evaluate how to integrate AI into business strategies. The Generative AI for Keyword Research course has been designed upon the foundations of the following overarching learning outcomes: Define how generative AI can enhance the process and outcomes of keyword research. Whether you want to develop a new skill, get comfortable with an in-demand technology, or advance your abilities, keep growing with a Coursera Plus subscription. Learn how to use AI to develop a marketing strategy and conduct market research directly from Google experts. Get access to a library of 100+ marketing-specific prompts. This module will guide you through the world of AI-powered content creation, from mastering text effects and generative templates to integrating AI seamlessly into your creative workflow and staying ahead of industry trends. Best AI Marketing Courses Shortlist. See Mike's full bio. Video editing. AI Applications in People Management . Creative Technologist, integrating AI into digital art, marketing, and entertainment. Learn at your own pace from top companies and universities, apply your new skills to hands-on projects, and become job ready. Course creator: Hubspot. To achieve this, you will create Market Research Artifacts for a Pharmaceutical Drug by using ChatGPT This project is unique because traditional market researchers spend endless hours developing artifacts most of which can be A solid grasp of fundamental marketing concepts can enrich your learning journey. Join today! Examine the capabilities and potential applications of Generative AI (GenAI) across different sales functions. Throughout this course, participants will delve into the transformative potential of Generative AI in optimizing marketing analytics, uncovering hidden patterns, predicting consumer behavior, and personalizing campaigns effectively. You’ll also explore the power of content marketing and learn how to create high-impact promotional plans. "GenAI for Marketing Teams'' is an immersive one-hour course that’s designed to revolutionize the way marketing teams execute. The digital sales funnel is a smaller version of the sales pipeline—it's a way to visualize converting leads into customers. AI tools library. Apr 25, 2025 · AI-generated content can help you save time when creating the many different kinds of writing you need for your business. ai, and Apple Intelligence. Whether you're an executive, a team leader, or a professional looking to upskill your Ai literacy, this course will equip you with the tools and knowledge to leverage generative AI for conducting SWOT analyses in specific use cases. Our list of the best digital marketing certifications includes detailed reviews of all popular certificates. Start by exploring B2B fundamentals, including account-based marketing, content marketing, and social selling to drive conversions and build long-term business relationships. Leverage AI in Marketing: Apply AI technologies for predictive analytics, visual search, and chatbot implementations to transform marketing strategies and improve customer interactions. Participants will explore AI's transformative role in enhancing customer engagement, personalizing marketing strategies, and optimizing content creation. This course offers an introduction to generative AI and explores its unique capabilities in the context of marketing. After completing the specialization, learners will be equipped to leverage AI to enhance marketing outcomes and drive growth. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). Enroll in top programs and courses taught online by Meta. Learn to use artificial intelligence (AI) to ramp up your marketing strategies in HubSpot Academy’s AI for Marketing course. Develop the ability to create engaging text and visual marketing campaigns using generative AI tools such as ChatGPT and DALL-E. Enroll Now For Free. Join and learn the skills to harness AI for improving customer acquisition, retention, and overall equity, driving sustainable growth for your organization. Gain job-ready skills in UX design, project management, data analytics, and IT support. Master the art of crafting compelling ad copy, conducting in-depth market research, and designing personalized customer experiences. More specifically, you'll learn to use Humata AI to identify a target audience and to create a compelling Facebook advertisement and blog post. 75 percent of marketers report that AI and automation can reduce their time spent on manual tasks, like data entry and scheduling. Yes, Coursera offers a variety of free courses across many topics, including digital marketing. Jan 7, 2025 · A great alternative to the Google Digital Marketing Certification offered by Coursera is the Digital Marketing Full Course and the DMI Pro certificates. Applied Learning Project Google AI Essentials teaches foundational AI concepts and definitions, and discusses common AI use cases for both individuals and organizations. Our Copilot for Marketing Specialization on Coursera equips you with the AI tools and knowledge to excel. Dive into the world of AI-driven marketing with the 'Harnessing HubSpot AI for Intelligent Marketing Success' Guided Project. Earn a certificate in digital marketing and get on the fast track to a new career. AI systems can assist customers 24x7. Apply the digital sales funnel. ONLINE COURSE HOSTING & PLATFORM SERVICES AGREEMENT . Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. In this course, you will delve into the transformative impact of machine learning and big data AI on digital marketing. Oct 30, 2020 · In the new online course on the Coursera platform, “Artificial Intelligence in Marketing,” University of Virginia Darden School of Business Professor Rajkumar Venkatesan offers learners a roadmap to incorporating AI into a marketing strategy, dissecting the current state of the field, and using case studies from companies including Ford Jan 7, 2025 · Suitable for: Small business owners, marketing professionals, AI and marketing enthusiasts. , Mountain View, CA 94041 (“Coursera”) and DeepLearning. This course is designed to help you distinguish between the opportunities for developing new AI algorithms and those for applying existing AI technologies in marketing. Master of Science in Data Science from Illinois Tech – Students will learn how to make sense of data using a blend of high-level mathematics, statistics, and computer Welcome to the Advertising in the Age of AI: Logo Generation module! Logos are an extremely valuable and essential to marketing and customer service for brand recognition, awareness, and differentiation. Mar 12, 2025 · Using generative AI, marketing professionals save an average of two or more hours per day. - Utilize Predictive Analytics: Master predictive analytics and AI-driven customer insights to optimize marketing strategies and create precise micro Feb 25, 2025 · With the above in mind, I've curated 18 of the best AI marketing courses that do the work to make sure their course material doesn't go obsolete. Duration: 3 hours. Develop your digital marketing skills with Coursera. Las criptomonedas y el metaverso, que hasta entonces eran los focos de atención de periodistas, consultoras y curiosos, prácticamente han pasado al olvido. Why is AI Marketing such an important topic? “The Google AI Essentials costs $49 on Coursera after an initial 7-day free trial period. At the same time, content produced by generative AI can be flat or boring and provide a shallow analysis of the concepts you want to be a thought leader on. 3 days ago · Collect leads: AI chatbot can gather information from potential customers to collect and qualify leads, allowing your marketing and sales team to work more efficiently. Google Cybersecurity Professional Certificate Jan 2, 2023 · Meta. Các khóa học free từ Coursera hay khóa học có phí thì hầu hết đều giảng dạy bằng tiếng Anh. May 6, 2025 · Here are some examples of generative AI applications in advertising and marketing: Generate marketing text and images: Generative AI can help marketing professionals create consistent, on-brand text and images to use in marketing campaigns. Here are the five groups of courses we picked: – Content Marketing – Digital Marketing & SEO – Marketing Analytics The Google Digital Marketing & E-commerce Certificate features practical training and hands-on activities to help you leverage AI for marketing. Step into the future of marketing with our innovative and immersive 2-day journey, and discover how Artificial Intelligence (AI) is transforming the landscape of marketing across diverse fields. Jan 2, 2023 · Meta. Start for free today and take your skills to the next level. American Education Reform: History, Policy, Practice. It is an online course aimed at large-scale participation and open (free) access via the internet. Join today! Test your knowledge on AI and Machine Learning within the marketing industry! Students also studied. Whether you're benefiting from a discount or paying the regular rate, you'll have the same comprehensive access to a wide range of learning materials from top universities and leading companies like Google, Microsoft, and IBM. This module explores the factors that relate to consumers' trust in AI, as well as the factors that can increase trust. You’ll discover the basics of marketing, the history and evolution of marketing practices, and the critical role of communication and storytelling in marketing. Customers expect more personalized and engaging experiences from brands. 9: AI for SEO Marketing: It explains how AI analyzes search trends, audits website content, and provides recommendations to outrank competitors. Join today! • Leverage ChatGPT for content writing and digital marketing as integral components of your market research strategy. The AI Marketing Certificate from the Darden School Foundation is designed to provide managers with the framework to advance their marketing… Artificial Intelligence Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online. In Module 1, you’ll learn the foundational concepts of digital marketing. This ONLINE COURSE HOSTING AND PLATFORM SERVICES AGREEMENT, made effective as of October 1, 2020 (the “Effective Date”), is between Coursera, Inc. AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. Agentic AI combines Generative AI with tools and actions, enabling the creation of "agents" that revolutionize how work is done. Learn to generate content with AI-powered features in Adobe Express and Firefly while exploring ethical considerations and best practices for responsible use. Mar 3, 2025 · MOOC stands for a Massive Open Online Course. Become a Supercommunicator: Master conversation skills with CodeSignal's interactive AI training! Artificial intelligence (AI) marketing is a method of leveraging customer data to anticipate the customer’s next move and improve the customer journey. You'll also learn effective marketing strategies using data analytics, and how personalization can enhance and prolong the customer journey and lifecycle. AI can also support color contrast and readability, helping to ensure your designs are clear and accessible. A background in content marketing can inform many different career paths. Through a series of curated topics, you'll explore the benefits and applications of AI in marketing, learn to use AI tools for personalised content, master AI implementation for more effective Apr 13, 2023 · In addition to core courses in finance, marketing, and digital transformation, students can also choose from a variety of electives in AI, data science, cybersecurity, and more. You will also learn how key ethical considerations affects AI in marketing. 5 terms. By the end of the course, you will be able to: - - Plan and coordinate a successful product launch. Applications of Generative AI in Business • 8 minutes; Navigating the Challenging: Concerns with AI • 7 minutes; Integrating Generative AI into Social Media Strategies • 2 minutes; Understand Your Target Audience with Generative AI • 6 minutes; GenAI Tools for Content Creation • 7 minutes; Streamlining Ad Creation with GenAI • 6 minutes Generative AI enhances digital marketing by enabling personalized content creation, improving customer interactions, and optimizing campaign performance by creating variations for A/B testing. ERP5410 Midterm & Quiz 6. This B2B Marketing training program provides a comprehensive journey into strategies, processes, and techniques to enhance your marketing expertise. AI offers the way to bridge the gap between data science and execution by sifting through and analyzing huge dumps of data which was once an insurmountable process. GOOGLE CAREER CERTIFICATES NOW WITH AI TRAINING. A razão pela qual essa transformação se tornou tão importante é que as empresas estão repensando as estratégias por meio das quais atendem às necessidades de seus clientes e a maneira como esses clientes se envolvem com os serviços e ofertas das empresas, seja por meio de dispositivos móveis, internet Mar 25, 2024 · AI for Email Marketing: AI applications in email marketing are the focus of this module. Do đó, người học nên có trình độ tiếng Anh từ B2 trở lên nhé. Dec 6, 2023 · We’ve picked the best digital marketing courses on Coursera that you may want to enroll in (which is vital if you want to keep up with this fast-paced industry). Earn a career credential or prepare for a certification with Professional Certificate programs on Coursera. AI Fundamentals for Non-Data Scientists. Oct 14, 2024 · MIAMI BEACH, Fla. Nov 20, 2024 · 2. GET EQUIPPED WITH SKILLS & RESOURCES. You can use AI tools to brainstorm and develop new ideas quickly and efficiently, streamlining design possibilities. Oct 30, 2020 · In the new online course on the Coursera platform, “Artificial Intelligence in Marketing,” University of Virginia Darden School of Business Professor Rajkumar Venkatesan offers learners a roadmap to incorporating AI into a marketing strategy, dissecting the current state of the field, and using case studies from companies including Ford AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. , a Delaware corporation, with a principal place of business at 381 E. With our online program, you’ll learn job-ready skills and get practical AI skills specific to your field from Google industry experts. After completing this course, you will be able to: - * To identify the core principles and purpose of digital marketing and recognize how AI tools and technology can support digital marketing strategists * To recognize the transformative impact of digital developments on modern communication, interactions, and operations * To differentiate Apr 15, 2025 · Mobile marketing . Coursera offers thousands of free courses across topics like data science, business, health, computer science, personal development, and more. AI in Social Media Today: The Best Use Cases and Benefits • 5 minutes; Hands On Learning: Use AI to Overcome Creative Blocks and Generate Content Ideas • 10 minutes; How Generative AI is Transforming SEO Content Creation in 2024 • 5 minutes; Hands On Learning: Identify Emerging Trends and Craft Trend-Responsive Social Media Content • 10 Learn new job skills in online courses from industry leaders like Google, IBM, & Meta. — October 14, 2024 — Today at Adobe MAX 2024 – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) announced a new global initiative that expands the Adobe Digital Academy’s focus to equip next-generation learners and teachers with AI literacy, content creation and digital marketing skills to thrive in the modern workforce. Transform you career with Coursera's online Marketing Automation courses. Dec 9, 2024 · Every 10 seconds, someone enrolls in GenAI content on Coursera. Search sessions get easier as AI easily tracks user behavior and predicts their future web behavior and decisions, which would lead to better keywords and even, increases use of semantic keywords. Advance your career with top degrees from Michigan, Penn, Imperial & more. With a heavy focus on collaborative tools and strategies, this course empowers marketing teams to improve cross-functional integration, teamwork, and overall collaboration. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities. Explore the free Marketing courses available on Coursera. This plan will enable you to understand the steps involved in introducing AI into your marketing efforts, as well as providing you with a roadmap to success. It’s followed by learning how to use the Cortex LLM functions to accomplish many common AI tasks, and ends with learning how to fine-tune foundation models to perform specific tasks. In this course, learners of all AI comfort levels will learn the foundations of using generative AI for SWOT analysis. ai to create and customize engaging videos for marketing. This prevents the AI from going off-topic, becoming inappropriate, or exceeding desired parameters. According to The Work Innovation Lab’s 2023 report, The State of AI at Work, 30 percent of workers already use AI for data analysis, and 62 percent of workers want to use AI for data analysis . Machine Learning Engineer, specializing in building and training generative models. Enjoy! The Top 30 Courses about Digital Marketing on Coursera. Find courses and certifications from top universities and companies. This technology also offers translation tools to spread your marketing message into new territories. Upon completion, you’ll earn a certificate from Google to share with your By the end of this project, learners will be skilled at using Pictory. If you are just starting out with AI, the AI Foundations for Everyone Specialization from IBM on Coursera is a great place to begin your journey. Discover how AI can supercharge your content creation and personalize your customer experiences. Exhibit 10. 18 . You will learn about how AI is disrupting retail and transforming the way that we conduct business in the digital age. Participants will gain experience in leveraging AI to support customer acquisition and retention, creating compelling marketing content using generative AI, and assessing the effectiveness of AI-driven strategies. Hier sind einige Beispiele für Anwendungen generativer KI in Werbung und Marketing: Put everything you learned in the AI in Marketing Specialization into practice in this capstone project. Generative Künstliche Intelligenz bietet Fachleuten in Werbung und Marketing vielfältige Lösungen, beispielsweise bei der Generierung von Texten und Bildern für das Marketing oder bei der Entwicklung neuer Wege zur Kundeninteraktion. This project is unique because you'll gain hands-on experience with cutting-edge AI visualization tools. Apr 18, 2025 · AI marketing tools can help you create marketing content, understand your marketing data, and automate marketing processes to save you time and increase your return on investment. You'll learn how AI can transform marketing workflows, enhance decision-making processes, and drive innovation across various marketing functions. Feb 28, 2024 · As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. With Generative AI potentially adding close to a 50% bump This lesson introduces the concept of content marketing and explores the use of GenAI tools for copywriting and visual asset creation. Guided by industry experts, you’ll engage in hands-on activities and real-world examples, preparing you for success in the dynamic field of digital marketing. Introduction to growth marketing • 3 minutes; AI & growth marketing: A perfect match • 3 minutes; AI Applications Across the Growth Marketing Funnel • 6 minutes; Decode market trends with AI • 8 minutes; Outsmart competitors with AI-powered analysis • 5 minutes; Craft customer-centric strategies using AI insights • 5 minutes In this module, you will delve into the impact of AI in marketing, and how it affects how your customers interact with your organization and its offerings. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Through explanation, real-world connections, and demonstration, you'll learn about current AI trends in content creation, how to select the most effective AI tools, and the impact of effective AI prompting. They'll learn to transform scripts and articles into videos, add text, combine pictures and clips, edit existing videos, and create a consistent brand look across all videos. Aug 17, 2023 · University of Pennsylvania’s “AI For Business” (Coursera) AI Applications in Marketing and Finance; AI Strategy and Finance; In 2023, the University of Pennsylvania’s website detailed . While AI technology is advancing, the ability to use these tools for marketing may be limited by consumers' willingness to accept the use of AI. This self-paced program is accessible to everyone and is designed to fit into busy schedules. At the top of the funnel, potential leads start in the awareness category, then interest, decision, and action. Evelyn Ave. The best free marketing courses include Content Marketing course, Brand course, Neuromarketing course, Global Marketing: Building Iconic Brands course, and Marketing Gerencial course which are all offered on Coursera. In Module 1: Attribution Testing - Fundamentals, we will introduce you to AI-Driven Attribution Testing, explaining its purpose and significance in today's data-driven world. This short and easily digestable course by Hubspot includes: How to use AI in marketing in the modern world and understanding the use cases of AI models in marketing. Through hands-on labs, engaging video lectures, and interactive quizzes, you will gain practical experience with leading AI tools like Claude AI, Copy. 10: Action Plan: The Action Plan module integrates the insights and tools covered in previous modules. To learn what GenAI can do for marketing professionals, enroll in Microsoft's Copilot for Marketing Specialization , where you'll discover how to leverage AI for your competitor analyses Discover the transformative potential of Generative AI in the marketing landscape. , with a principal place Transform you career with Coursera's online Online Marketing courses. A Coursera Plus subscription provides unlimited access to over 10,000 courses, Specializations, and Professional Certificates. Explore powerful tools and techniques that enable businesses to automate decision-making, predict customer behavior, and optimize marketing efforts in real time. 2. Chatbots are also scalable to handle more leads as your company grows without hiring more people to manage those inquiries. Technology-oriented professionals, online marketers, statisticians, automation innovators and data professionals will benefit from this 4-week certificate. Use generative AI responsibly: Understand the foundational concepts of generative AI and its applications in design. This module provides a comprehensive introduction to generative AI, exploring its definition, key concepts like GANs, VAEs, and Transformers, and highlighting the role of Microsoft Copilot in enhancing data science workflows through code generation, data analysis, and bias mitigation. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore three key forces that enable AI in marketing - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get Overview. Earn a career certificate. Available now. Google Career Certificates include practical AI training to help you work smarter. Flashcard sets. Here's a shortlist of the best AI marketing courses out there: AI for Marketing (HubSpot Academy) Artificial Intelligence in Marketing (University of Virginia) This short course is a dynamic exploration of how Generative AI can revolutionize marketing strategies. These courses are a great way to learn the basics of marketing and different approaches to gaining market share. Google Prompting Essentials focuses on teaching individuals how to effectively instruct AI by following 5 easy steps to build effective prompts that make AI work for them. Furthermore, a platform that brings together people with different experiences is the right medium for the AI Marketing Certificate program. Mar 19, 2025 · Getting started in AI with Coursera. While you can explore lectures and course content at no cost, some features—like assessments and certificates—may require payment. AI Strategy and Governance. It focuses on applying GenAI techniques in market research and customer behavior analysis to enhance marketing strategies. Learn to utilize generative AI in product management and manage AI product lifecycles, including performance monitoring, iterative updates, and ethical considerations. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? Apr 14, 2025 · Keep exploring generative AI in marketing on Coursera GenAI skills are becoming increasingly relevant to a wide range of professions and job roles. Format: Pre-recorded videos. Enroll for free, earn a certificate, and build job-ready skills on your schedule. Learn to leverage data, map customer journeys, and address AI bias for ethical, effective marketing practices. Unlike tools that simply generate static outputs, these agents take action—drafting emails directly in your inbox, updating a CRM with client meeting notes, or analyzing sales data and producing a PowerPoint Artificial Intelligence for Business is an online program for learners seeking the competitive edge in emerging business technology. Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. Upon successful completion of the program, students at all proficiency levels will be equipped to seamlessly incorporate GenAI into their marketing strategies, leading to improved efficiency, productivity and positive results in their social media campaigns. Tailored for marketers, business owners, and digital marketing enthusiasts, this 1-hour course empowers you to master HubSpot's free AI tools for creating compelling content. Implement strategies using generative AI to automate and optimize keyword research processes. Generative AI has become an increasingly popular tool for marketing, customer support, and customer service. You'll learn to attract and engage customers through various social channels and drive transactions. Finally, you will develop an infographic that effectively communicates a complex work process to a specific target audience, incorporating basic design principles and utilizing AI tools to streamline the creation process. Transform you career with Coursera's online marketing courses. Mar 4, 2025 · To learn more about implementing AI solutions in your organization, consider the AI For Business Specialization offered by the University of Pennsylvania on Coursera. Growth Marketing is a strategy that focuses on using data-driven tactics to drive user and revenue growth for businesses. You will learn how to identify and capitalize on AI-driven opportunities to enhance marketing strategies, improve customer engagement, and drive business growth. Generative AI. Explore our catalog of courses developed by Meta and earn a certificate online. AI Applications in Marketing and Finance. If you want to learn more about the world of AI and what it can offer your business, many courses available on Coursera to guide you in the right direction. The "Gen AI for Digital Marketing and E-commerce Analyst" course is designed to equip digital marketers and e-commerce analysts with the knowledge and skills needed to effectively use generative artificial intelligence for data analysis and decision-making. Data-driven marketing isn’t a new trend, but the way marketers get their data is changing, thanks to AI. This course is for anyone looking to skill up on AI, but is particularly suited for data scientists, ML/AI engineers and data analytics professionals. Learn to create compelling visual content and enhance customer engagement through advanced AI tools. Through hands-on demonstrations, AI-driven personalization, and ethical considerations, this course equips learners with the skills to effectively leverage AI tools like ChatGPT, DALL·E In this project-based course, you will learn how to set up a HubSpot Marketing Professional account with a 14-day free trial and add contact records, develop effective ChatGPT prompts for the creation of a marketing automation strategy, design and publish an automated lead nurturing workflow with customer elements and lead scoring for campaign Coursera đã là cái tên quá quen thuộc cho những ai thích tích lũy chứng chỉ kỹ năng toàn cầu. AI in Digital Marketing is designed to equip digital marketers, brand strategists, and business leaders with essential AI tools and techniques. Demonstrate the use of sentiment analysis and A/B testing to optimize and refine the performance of marketing content generated by AI. mvvypghpfwenpeakjtqjxphwuyayguceoaraqybpyqtgwoswixhb